How Growth Molecules scaled high-touch client delivery and saved 5+ hours per consultant per week

About Growth Molecules

Sabina Pons is CEO of Growth Molecules, a boutique customer success advisory firm supporting over 80 B2B SaaS companies a year. Her goals are to deliver exceptional customer experiences, optimize billable utilization, and ensure timely, efficient project delivery. Clients are spread across three continents with up to six consultants involved in a single engagement.

The Challenge

Spreadsheets and Slack weren't cutting it — Like many young consulting firms, Growth Molecules started out lean—managing work through Google Sheets and defining projects by Slack channels. But as the team scaled, this cobbled-together system quickly became a bottleneck.

Lack of visibility for internal and external stakeholders — With multiple service lines running simultaneously—advisory, fractional leadership, and system integrations, keeping track of progress and scope across different teams became a struggle. Sabina didn't have a clean, executive-level view of what was happening across the business.

Time wasted in unnecessary meetings — Without a single source of truth, the internal team was spending hours in status meetings. Customer syncs, too, often became long readouts instead of strategic conversations. The team knew they needed a more structured and scalable way to work.

"It was all manual. No system connectivity unless you're building out crazy macros." — Sabina Pons, CEO of Growth Molecules

The Solution

Delivering a high-touch client experience, every time — Rocketlane helps them show up to every client interaction with polish, structure, and clarity. For clients who want to collaborate directly, Rocketlane provides a central place to tag team members, capture decisions, and track inputs—especially useful for technical projects like system implementations.

Visibility that helps drive growth — With Rocketlane's dashboards, Sabina can slice and dice data across projects, service lines, and even by team members. The team also uses Rocketlane internally to manage their marketing workstreams, social calendars, conference planning, and more.

Saving up to 5 hours per consultant, per week — The internal team now spends less time in meetings and more time on value-adding work. Status updates are handled through Rocketlane and Slack, making meetings shorter, or almost unnecessary.

Templatized playbooks and slack automations save time — With Rocketlane's Slack integration, new projects automatically spin up dedicated Slack channels, with updates piped in for milestones, new tasks, or changes. And with templatized project plans, Growth Molecules can stand up multi-service line engagements quickly without starting from scratch.

"We share our screen during meetings to show project progress. It's clean, intuitive, and aligns with what clients expect from us."

"We get 80% of the way there with a template, and just customize the last 20%. That's huge for our scale." — Sabina Pons, CEO of Growth Molecules

The Impact

By centralizing project management and streamlining communication, Growth Molecules saves roughly five hours per consultant, per week, and has cut internal project meetings in half. Improved visibility now drives expansion, with over 80% of clients buying more, and templatized playbooks get the team 80% of the way to a new engagement plan before customization.

"We now have over 80% of clients buying more from us. With Rocketlane, we can say: 'Here's where we are, here's what we recommend next.' That visibility drives expansion."

"We've cut our internal project meetings in half. And for consultants, we're saving roughly five hours per week, per person." — Sabina Pons, CEO of Growth Molecules